Behavioral Economics: The Influence of Irrational Consumption Behavior and Psychological Changes on Social Structure

Course 3: Behavioral Economics: The Influence of Irrational Consumption Behavior and Psychological Changes on Social Structure

I. Course Description

Behavioral economics is a discipline of irrational factors in individual decision-making, which provides a new theoretical perspective for the field of economics by revealing the psychological and behavioral patterns. It helps decision-makers and businesses to more accurately predict market behavior, optimize decisions, and improve efficiency. In addition, behavioral economics also promotes the sustainable development of the society and the improvement of economic benefits. Through in-depth research on behavioral economics, we are able to better understand the motives and mechanisms behind human behavior, and make important contributions to the prosperity and progress of the economy and society.

This course will deeply explore the relationship between behavioral economics and microeconomics and game theory, as well as the related theories and applications of behavioral economics. Students will learn how to analyze and interpret irrational factors in individual decision making and explore the important applications of behavioral economics in consumer behavior. Through the study of practical cases and research papers, we can cultivate students ability of critical thinking and problem solving.

II. Professor Introduction

Andrea Bernini – Professor, Oxford University

Professor Andrea Bernini He is currently a professor in the Department of Economics, Trinity College, Oxford University. He received a PhD in economics and a masters degree in economics from Oxford University, and has been a fellow at Harvard University. He has conducted economic policy research for the World Bank Group, Goldman Sachs Group, the Bank of England and the United Nations. Andrea Professors research interests focus on the intersection of political economy and economic history, examining the impact of policy on representation, suffrage, and social unrest. His current study is to investigate how majority groups respond to policy interventions that empower minorities.

III. Syllabus

1. An Introduction to Behavioral Economics
2. Quantitative economics, statistical methods and experimental proof
3. Motivation and motivation
4. Trust and social norms
5. Quick thinking and heuristics
6. Interterm selection
7. Behavioral development economics and policy impact
8. Behavioral economics and game theory
9. Application of behavioral economics in marketing and consumer behavior
10. Applied behavioral economics