Management: Exploration of Market Opportunities and Innovation Strategies in Entrepreneurship Management

Course 18: Management: Exploration of Market Opportunities and Innovation Strategies in Entrepreneurship Management

I. Course Description

In a team, students will generate an idea using business modeling techniques to "enrich" the idea and define a new entrepreneurial opportunity, conduct a research-based assessment of whether their new entrepreneurial concept is feasible and worth pursuing, and "pitch" their ideas. The topics of this course will include: generation of ideas, development of business model, market definition, customer discovery, competition analysis, resource development and risk analysis.

This course is intended for students interested in learning the idea of how to study a new market opportunity that may form the foundation of a new startup business. This course aims to develop the analytical and conceptual skills needed to study and analyze the potential of new businesses. The research process involves identifying, evaluating, and deciding whether to pursue a specific market opportunity. Furthermore, the process involves analysis of the desirability, feasibility and feasibility risks associated with the relevant new enterprise.

II. Professor Introduction

Matthew Grimes – Tenured Professor at Cambridge University

Professor Matthew Grimes is at the Judge Business School of Cambridge. The professors research direction is entrepreneurship and sustainable development, focusing on the methods that individuals and organizations introduce and maintain positive social change through entrepreneurial innovation, and research on the background and individual factors that promote innovation and innovation management. Professor Grimes was awarded the Best Paper Award at the 13th Annual Conference on Social Entrepreneurs, which recognized his outstanding research contributions to social entrepreneurship.

In addition, he received the Academy of Management Journal Best Review Award, demonstrating his outstanding ability and impartiality in academic review and research guidance. At Cambridge University, he trained a large number of future entrepreneurs and scholars through teaching and research, and promoted the development of entrepreneurship education. As co-director of the Entrepreneurship Center, Professor Grimes leads a series of innovation projects and research initiatives designed to support and develop emerging businesses and promote the healthy growth of the entrepreneurial ecosystem. His multi-field achievements and cross-border influence make him a highly respected leader in academia and business.

III. Syllabus

1. Business model canvas and market opportunity identification
2. Value proposition and customer relationship management in marketing
3. Customer segmentation and market positioning
4. Customer research, market research and MVP development
5. Sales management and customer acquisition channel optimization
6. Competition and external environment analysis strategies
7. Venture financing channels and capital acquisition
8. Solve social and environmental problems through innovation
9. Business model exploration of social innovation
10. Corporate social responsibility and accountability mechanism