Digital Media and Marketing: The Development of Cross-cultural Digital Marketing in the Era of AI

Course 20: Digital Media and Marketing: The Development of Cross-cultural Digital Marketing in the Era of AI

I. Course Description

In todays digital age, the popularity of the Internet, the rapid development of mobile technology and the rise of social media together constitute the cornerstone of this age. Traditional media is being replaced by digital forms, and information dissemination has gradually expanded from limited platforms to the global Internet. Platforms such as Facebook, Twitter and Instagram have not only become the main channels of information dissemination, but also provide opportunities for brands, institutions and individuals to interact with each other directly. Digital media management has made this era a key area to help enterprises and institutions better respond to digital challenges, build brand image, and interact with audiences. The continuous evolution of this field reflects the need for media managers to constantly adapt to new technologies, new platforms in the digital age and new trends to ensure the success and effectiveness of information dissemination.

This course explores the dynamic interaction between digital media and artificial intelligence (AI) and reveals the key role of digital strategy in the evolving landscape. Explore the significance of digital media in the AI industry, innovative marketing strategies, social media management, and the integration of artificial intelligence and virtual reality (VR) in business. Through case studies and practice projects, students will develop skills in producing convincing narratives, utilizing analytical tools, and addressing ethical considerations in AI communications. By focusing on future trends, students will gain insight into the exciting prospects of the intersection of digital media and artificial intelligence, preparing them for influential careers at the forefront of technological innovation and communication excellence.

II.Professor Introduction

Veronica Guo – Professor of the University of Southern California

Professor Veronica Guo is a professor from the University of Southern California Marshall School of Business. She received a PhD in communication from the University of Oklahoma in 2017. Professor Guos research focuses on the organization and cross-cultural communication in business. She conducted in-depth research on identity development and strategic negotiations in various international organizational settings. She has published academic articles on research topics including organizational culture, conflict management, emotion management, business communication technologies (e. g., social media, and mobile devices), and leadership communication. His teaching programs in academia include organizational communication, communication strategies in business, leadership communication, business and professional communication, communication, and persuasion in non-Western cultures. Prior to entering academia, Professor Guo worked as a project and event coordinator for multinational Cs, specializing in cross-cultural business communication.

III. Syllabus

1. Introduction to Business social media and business communication
2. Social media and artificial intelligence in the business field
3. Digital media and artificial intelligence in the content creation field
4. Case study: Digital media and artificial intelligence in the field of content creation
5. Social media and artificial intelligence in community participation
6. Case study: Social media and artificial intelligence in business community participation
7. Digital advertising
8. Digital media and artificial intelligence in intercultural communication
9. Analysis, data-driven decision-making, and AI management
10. AI industry trends and the future of digital media